Definition: There is going to be so many companies that they will have to bid to get anything from a sponsorship to a spot on a billboard.
Main Points
- Pretty much everything a business can do to make money will be a risk
- If a company spends a lot of money to sponsor an actor, then the actor does something to ruin his/her reputation then the company might lose a lot of money
- Sometimes the price goes way up if two or more companies get in a biding war for a certain commercial slot or advertisement deal.